Edison R. Guzman’s book, A Chapter in Business Success, provides a practical guide for startup entrepreneurs, emphasizing adaptable strategies over rigid planning.

The book covers various aspects of business creation, including legal structures, marketing plans, customer avatar creation, pricing strategies, and goal setting.

It also details numerous advertising methods and stresses the importance of identifying and prioritizing income-generating activities.

Guzman’s personal experiences and expertise in business and teaching inform the book’s approach, offering a blend of proven strategies and practical advice. The text includes numerous examples, worksheets, and templates to aid readers in implementing the discussed strategies.